Anza-Borrego Foundation

The Anza-Borrego Foundation (ABF) is a non-profit organization dedicated to preserving and promoting the Anza-Borrego Desert State Park in California. The foundation’s website was outdated and did not effectively communicate their mission and offerings to the public.

ABF approached Red Steel Creative, a web development company based in San Diego, California, to redesign their website. Red Steel Creative accepted the project and began working with ABF to develop a new website that would better represent the foundation and its values.

The main goals of the project were to:

• Update the overall design and look of the website to be more modern and visually appealing
• Improve the user experience by making the website more intuitive and easy to navigate
• Provide more detailed information about the foundation and its programs, including educational programs, volunteer opportunities, and events
• Increase the website’s visibility and reach to the general public and potential donors

Red Steel Creative followed a thorough process to ensure that the new website met the needs of ABF and its stakeholders. This process included the following steps:

1. Initial consultation: Red Steel Creative met with key stakeholders at ABF to discuss the goals and vision for the new website. They also gathered information about the target audience and any specific requirements or preferences.

2. Research and analysis: Red Steel Creative conducted a thorough analysis of the current website and identified areas for improvement. They also researched best practices in web design and conducted competitor analysis to ensure that the new website would be competitive in the conservation and non-profit sector.

3. Wireframing and prototyping: Red Steel Creative created wireframes and prototypes to visualize the structure and layout of the new website. They worked closely with ABF to ensure that the wireframes reflected their vision and met the project goals.

4. Design and development: Red Steel Creative designed and developed the new website using responsive web design principles to ensure that it would look and function well on all devices. They also integrated various features, such as a donation form and an events calendar, to enhance the user experience.

5. Testing and deployment: Before launching the new website, Red Steel Creative conducted thorough testing to ensure that it was bug-free and met all of the project requirements. 

The new website for The Anza-Borrego Foundation was successfully launched  and has received positive feedback from visitors, volunteers, and staff. The website’s modern design and improved navigation have made it easier for users to find information about the foundation and its programs. The website has also helped to increase the foundation’s visibility and reach to the general public and potential donors.