Crowley's Ridge College

Crowley’s Ridge College (CRC) is a small, private liberal arts college located in the rural town of Paragould, Arkansas. The college has a strong reputation for providing a high-quality education and a close-knit community atmosphere. However, their outdated website was not effectively promoting the college to potential students and donors.

CRC approached Red Steel Creative, a web development company based in Little Rock, Arkansas, to redesign their website. Red Steel Creative accepted the project and began working with CRC to develop a new website that would better represent the college and its values.

The main goals of the project were to:

• Update the overall design and look of the website to be more modern and visually appealing
• Improve the user experience by making the website more intuitive and easy to navigate
• Provide more detailed information about the college and its programs, including admissions, financial aid, and campus life
• Increase the website’s visibility and reach to potential students and donors

Red Steel Creative followed a thorough process to ensure that the new website met the needs of CRC and its stakeholders. This process included the following steps:

1. Initial consultation: Red Steel Creative met with key stakeholders at CRC to discuss the goals and vision for the new website. They also gathered information about the target audience and any specific requirements or preferences.

2. Research and analysis: Red Steel Creative conducted a thorough analysis of the current website and identified areas for improvement. They also researched best practices in web design and conducted competitor analysis to ensure that the new website would be competitive in the higher education market.

3. Wireframing and prototyping: Red Steel Creative created wireframes and prototypes to visualize the structure and layout of the new website. They worked closely with CRC to ensure that the wireframes reflected their vision and met the project goals.

4. Design and development: Red Steel Creative designed and developed the new website using responsive web design principles to ensure that it would look and function well on all devices. They also integrated various features, such as an online application form and a campus map, to enhance the user experience.

5. Testing and deployment: Before launching the new website, Red Steel Creative conducted thorough testing to ensure that it was bug-free and met all of the project requirements. They also provided training to CRC staff on how to manage and update the website.

The new website for Crowley’s Ridge College was launched on schedule and has received positive feedback from students, faculty, and staff. The website’s modern design and improved navigation have made it easier for users to find information about the college and its programs. The website has also helped to increase the college’s visibility and reach to potential students and donors.